MoneyMind — AI Behavioral Intelligence for Financial Advisors

What is MoneyPattern?

MoneyPattern™ is your client's story, the person behind the plan.

Advice is brilliant at the numbers — but almost never looks at the mindset driving them. It works alongside the tools you already use — no new platform to learn.

The MoneyPattern™ dashboard turns 34 behavioral measures — plus risk tolerance and capacity — into five read-outs: how your clients save, spend, plan, invest, and react when markets fall. Each shows their strength, their roadblocks, and how to optimise them.

SM

Sarah Mitchell

Age 38 · GP & new investor

ArchetypeThe Quiet Worrier

Five dimensions

Playbook

1
Before the first meeting
Briefed on the person
The conversation starts with the human, not an intake form. Sarah's an emotional spender with a scarcity mindset, deliberates on financial decisions, and an impulsive-responder to markets.
2
In the room
Trust in minutes
Advice is framed to her pattern — small, reassuring steps. Trust that used to take months forms in the first conversation. Advice is accepted, as it's aligned to Sarah.
3
When markets move
Panic flagged early
Sarah's panic-sell risk surfaces before any downturn. Timely, pattern-matched nudge communications keep her invested — protecting the outcome and the relationship.
Between meetings
The same insight powers Sarah's own MoneyPattern — coaches her habits between reviews, so progress compounds.

How it works

A new kind of wealth proposition, built around each client.

MoneyMind gives financial planners the behavioral insight to understand how each client thinks about money, so they can move clients past the points where they get stuck, guide couples through money differences, and help every client reach their financial potential.

MoneyMind works alongside the tools you already use.

Personal onboarding

Onboarding that stands out.

MoneyMind gives your clients an engaging onboarding experience that feels like a personal chat conversation, grounded in how they actually think about money.

Meeting prep is faster, every conversation is tailored to who your clients really are, and they leave feeling understood and confident to act on your advice.

MoneyMind onboarding welcome screen — Let's discover your MoneyPattern, with a short guided intro and a Let's start button

Predict · prevent

Signals that predict client decisions.

Every client carries hidden flags: past money experiences, how they learn, what motivates them, how disciplined they are, and different relationships that shape their decisions.

MoneyMind reveals the triggers that push clients off course, helping you protect AUM before emotion overrides strategy.

Flags

· 2,847 clients profiled

Investment flags

Impulsive Responder · Panic sells in falls27%769

Overconfidence · Bullish, may overtrade7%199

Low risk capacity · Capacity to absorb losses16%456

Behavioral flags

Action-Orientation · Deliberates on decisions18%512

Adaptability · Won't change course12%342

Advice won't stick · Disengages, plan abandonment24%683

Decode hidden patterns

A playbook for every client.

Coach with clarity, not assumptions. One dashboard that shows how each client is likely to react, what they'll do, and whether they're at risk of panicking or abandoning their plan.

Uncover each partner's alignments and roadblocks side by side, and how to bring them together, all in one view.

MoneyMind joint dashboard comparing a couple side by side — alignment score, combined financial snapshot, and behavioral traits marked aligned or different

Goals-based planning

Risk tailored to goals.

Map each client's cash and investment goals to see the risk needed and the chance of success.

Advisors can choose to tailor portfolios to each goal's time horizon and outcome, helping reduce emotional and impulsive decision-making when markets fall.

MoneyMind goals-based planning — a renovation cash goal and a retirement growth goal, each with a projection and the chance of reaching it

A complete risk picture

Multi-factor risk.

Capture all the dimensions of risk behavior: risk tolerance, risk capacity, risk needed for goals, discipline, overconfidence, regret, adaptability, and more.

Know how your clients will actually behave under pressure — so portfolios match reality, not a score.

Integrated insights

MoneyMind insights flow into the AI tools you already use — and into the meeting agendas and plans you write.

Tell us what tools you use — we'll handle the connection.

Planning softwareCRMAI toolsMarketing & lead gen

MoneyMind

What advisors say

Real results from real advisors.

No behavioral finance degree required — an expert's read on every client, on tap.

Peita Diamandtidis

Founder & Advisor

Caboodle Financial

Peita shares her experience using MoneyMind as both a lead-gen tool and a behavioral layer within her firm's advice workflow. The results: a 90% prospect opt-in rate and a 55% conversion-to-meeting.

3 mins

Rachael Yurko

Founder & Advisor

Thrive Financial

Rachael shares her search for something beyond a standard risk profile, and reveals how MoneyMind has significantly enhanced her client conversations, building trust and increasing advice-acceptance rates.

3 mins

John Stallman

Founder & Advisor

PlanningIQ + SuperAdvice

John shares how his firm embeds MoneyMind across their social media, website, and digital advice journey — as both a lead-gen and behavioral layer within their advice workflow.

3 mins

James Trethewie

Financial Advisor

LCI Partners

James shares how he's replaced his firm's traditional risk profile with MoneyMind's powerful insights, which have improved engagement, advice acceptance, and the conversations he has with clients.

3 mins

Natallia Smith

Founder & Advisor

TruWealth Advice

Natallia shares how she uses MoneyMind as a behavioral layer to help women shift their financial mindset, addressing the patterns and blocks that are holding them back.

3 mins

Pricing

One tier.
Built for practices.

Unlock a new dimension of insight beyond risk profiles. Shorten the prospect trust cycle, accelerate advice acceptance, and protect AUM with deeper client connections — at one straightforward price.

Advisor

$US69per advisor / month

14-day free trial. Start with a few profiles and 10 team members — upgrade any time.

Start 14-day trial Request demo

No lock-in contracts
Send unlimited profiles across 250 clients + option to add client bundles
Dashboard, reports, and meeting insights
Embed profile link for lead generation

About

Passionate. Dedicated. Thought leaders.

Our story

Financial advisory has spent decades getting better at the numbers and almost no time on the mindset holding them. Behavioral finance has lived in journals, but rarely in client meetings. Risk questionnaires produce a score but miss 87% of what really drives client financial decisions.

MoneyMind's mission is to create better financial mindsets, for every life. Equipping advisors with a tool that decodes how people make financial decisions subconsciously — so they can help them make better ones.

When a generation understands its own money patterns, the next one will inherit something different.

Jacqui Henderson

CEO & Founder

Second time fintech CEO and founder, with 20+ years across tech and wealth management. Her passion for AI, tech, and behavioral science initiated MoneyMind.

Ash Crick

CTO

A highly regarded tech leader with three decades in enterprise platforms, AI, and startups — from major banks to pioneering enterprise AI.

Dr Katherine Hunt

Research Advisory

Combines academia and practice: Bachelor of Psychology, Bachelor of Commerce, PhD in Law & Economics, and Financial Planning. Her work initiated MoneyMind.

FAQ

Frequently asked questions

What is MoneyMind?

MoneyMind is an AI behavioral intelligence platform that gives financial advisory firms and fund providers a psychological blueprint of how their clients make financial decisions — how they save, spend, plan for retirement, invest, and react when markets get messy. It's the behavioral layer a traditional risk profile is missing.

What is behavioral finance profiling?

Behavioral finance profiling is a client behavioral assessment that maps the psychology and biases behind a person's financial decisions, rather than just their assets or stated risk score. MoneyMind's MoneyPattern™ captures this across five dimensions — saving, spending, retirement planning, market response, and investment.

How does MoneyMind work?

A client completes a five-minute behavioral assessment (Quiz). MoneyMind turns this into their MoneyPattern™ and persona archetype, surfacing their superpowers, roadblocks, and risk behaviors. Advisors and clients access the insights through a dashboard and report download.

How is MoneyMind different from a risk-profile questionnaire?

A traditional risk questionnaire produces a single risk score. MoneyMind maps the full behavioral picture — tolerance, confidence, adaptability, regret aversion, loss response and more — so you can anticipate how a client will actually behave under pressure, not just where they sit on a scale.

Who is MoneyMind for?

MoneyMind is built for financial advisors and advisory firms who want to understand client psychology, and for fund providers who want to predict investor behavior, prevent churn, and personalize communications at scale.

How much does MoneyMind cost?

For advisors, MoneyMind is US$69 per advisor per month with a 14-day free trial and no lock-in contracts. Fund-provider pricing is bespoke and scales with the size of your investor base, integration depth, and data requirements.

Is my client data secure?

Yes. MoneyMind is built with data security and privacy as a foundation, with safeguards around how personal data is collected, processed, aggregated, and de-identified. Refer to the Security section.

The AI behavioral intelligence layer for modern advice.

Trust is built emotionally, not technically.